FourFourTwo Announces Two Digital Content Partnerships

By : PPA Communications

FourFourTwo has announced multi-platform content partnerships in two new international territories.

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The Haymarket brand has partnered with SoccerNet NG in Nigeria and with MuninSports in Denmark.

Under the terms of the new deals, FourFourTwo will provide the local partners with digital content – such as previews, interviews and analysis – to give them the inside track on the beautiful game.

FourFourTwo is positioning itself for strong growth in new markets and distribution channels, reaching football fans around the world and in more than 20 markets through global partners.

The two new digital partnerships will advance FourFourTwo’s strategic vision to build digital capabilities in pursuit of becoming the world’s market-leading football media brand.

SoccerNet NG is a Nigeria-based football news website that has been in existence for almost three years, providing readers with exclusive content, features and analysis. SoccerNet NG has established itself as Nigeria’s foremost football-only platform – being named Best Sports Blog at the 2014 Nigerian Blog Awards – and has been quoted by some of the biggest news outlets in the world.

In collaboration with FourFourTwo, Munin Sports will provide M-station customers with training guides from leading coaches and tips and tricks from the best players in the world, giving readers the lowdown on how to accelerate self-development from those at the top of their profession.

Munin Sports has created a new generation of digital training equipment that can develop young players’ skills in a fun and efficient way, whether they are in a club academy or their back garden. With the M-station Football Rebounder, Munin Sports want to give players of all ages and skill levels the ability to master the technical elements of football, including headers, volleys and bicycle kicks.

Alastair Lewis, Haymarket Consumer Media's Group Director, said: “I'm delighted to welcome these new partnerships for FourFourTwo. Both agreements are great examples of the ways we are working with partners around the globe to extend our brands and take our content to new audiences.”

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