PPA backs Berlin Declaration on digital media

The PPA has given its support to a five-point plan designed to support the growth of digital publishing businesses.

The Berlin Declaration is targeted at policy and decision makers at European and national level. It has been authored by FAEP, the European magazine trade association, and German publishing house VDZ.

VDZ Secretary General Wolfgang Fürstner said: “Publishers are investing hundreds of millions of Euros in developing digital content offerings. The return on these investments is, however, at risk from both onerous business conditions and legislative threats.”

The Berlin Declaration calls for support in five key areas:

1. Maintenance of existing press freedoms is the minimum prerequisite for any reasonable media policy.
2. Freedom to experiment and manage innovative business models.
3. Strong copyright protection is essential for a vibrant press.
4. Reduced or zero VAT rates for digital as well as printed press.
5. Fair competition and transparency in the digital world.

PPA members are welcome to sign up to the declaration at www.berlindeclaration.eu

For further information please contact Mark Burr by email or on 0207 400 7520.

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