"I've lost count of the number of tips that I not only picked up at the the PPA Independent Publisher Conference in 2015, but put into practice at TTG Media. It's an invaluable opportunity to meet and hear from like-minded businesses and suppliers."
Daniel Pearce, Managing Director, TTG Media

EVENT DETAILS

This year's Independent Publisher Conference took place on the morning of Thursday December 8
at Park Plaza Riverbank on the bank of the River Thames in London.
The conference ran from 09:00 to 12:45.


INDEPENDENT PUBLISHER CONFERENCE

Time Agenda
08:30-09:00

REGISTRATION & COFFEE


09:00-09:05

Welcome


09:05-09:35

The State of the Nation: The Key Industry Trends And Issues Shaping Your Business

Jim Bilton, Managing Director, Wessenden Marketing


09:35-10:15

Strategies To Deliver Engaging And Profitable Events

How do you make your event stand out in an increasingly crowded market? This session will explore a variety of approaches for delivering engaging, inspiring, and profitable events, including:

  • How to relaunch and reinvent your events
  • How to engage and monetise right across the year
  • How to satisfy your sponsors, exhibitors, and attendees

MODERATOR: Helen Coetzee, Director, MPG Marketing Excellence

Sophia Dempsey, Publisher, Motor Sport

Bruce Sandell, Managing Director, Gruppo Media

Ed Tranter, Managing Director, MA Exhibitions


10.15-10:45

Seeking Long-Term Relationship: Maximising Subs Revenues

Subscriptions are an increasingly important revenue stream, and in this session we look at seven top tips to improve subs profitability, including:

  • The key metrics you should be measuring
  • Why testing is vital
  • Getting your e-commerce right
  • Why it’s all about the data

Abi Spooner, Marketing Director, The Week, Dennis Publishing


10:45-11:05

COFFEE & NETWORKING


11:05-11:45

Just Press Play: The Strategy Behind Videos & Podcasts

Video content and podcasts are becoming mainstream for many publishers, but how do you make the most of what they have to offer? Our speakers discuss how they’re tapping into this trend:

  • Using podcasts to drive audience engagement
  • Reaching new audiences through different types of video
  • The use of video in content marketing
  • Matching the right content to the right medium

Amanda Barnes, CEO, Faversham House


Chris Young, Editor, The Garden, RHS Media


11:45-12:10

Workflows For The Future

Our expert speakers will give you insights into the strategy behind choosing the most efficient and cost-effective workflows for your business, including:

  • Affordable choices: what are the best systems?
  • Removing bottlenecks to increase efficiency
  • The benefits - as well as the curse - of flexibility

Sean Briggs, CEO, Creative Workflows

Jonny Kaldor, CEO, Kaldor

James Naylor, Technology Director, Hearst Magazines UK


12:10-12.45

The Power Of Magazine Media: Influencing Advertisers

Fresh insight and data demonstrating the effectiveness of magazine media from Magnetic, the marketing agency for magazines.

Anna Sampson, Head of Insight, Magnetic


12:45-12:50

Closing Remarks from NICOLA ROWE



Time Agenda
08:30-09:00

REGISTRATION & COFFEE


09:00-09:05

Welcome


09:05-09:35

The State of the Nation: The Key Industry Trends And Issues Shaping Your Business

Jim Bilton, Managing Director, Wessenden Marketing


09:35-10:15

Captivating Content: Events From An Editor’s Perspective

Live events are a major growth sector for publishers, managing to engage readers in deep, meaningful ways. In this session we look at events from an editorial perspective, looking at the critical factors for success through the eyes of two very different case studies:

  • Where do you start when planning a reader event, and what principles should you apply?
  • The role of the editorial team at the event

Vernon Baxter, Managing Director, Investor Publishing

Lyn Hughes, Co-Founder, Wanderlust Travel Media


10.15-10:45

What’s Not to Like? A Focus On Social Media

Twitter, Facebook, Snapchat, Instagram. . . How can publishers take advantage of social media? Our experts will help you “cut through the clutter” and reveal how you can generate authentic content as well as profit through great social media strategies.

Victoria Wilkins, Editor, NFU and Simon Ashby, Social Media Advisor, NFU

Hamzah Malik, Digital Marketing Executive, Veterinary Business Development


10:45-11:05

COFFEE & NETWORKING


11:05-11:45

Once Upon A Time: Creating Compelling Video Content

Video is the fastest growth area for online content. Looking at things from an editorial perspective, our speakers will share their experiences on creating successful (as well as not-so-successful) video, and the hard lessons learned.

Claire Irvin, Editorial Director, River Group

Laura Price, Content Editor, The World's 50 Best Restaurants, William Reed


11:45-12:10

The Technology Revolution: Are You Taking Advantage Of It?

New technologies and tools are reshaping the way that editorial teams are working, but are you taking advantage of them? We examine:

  • How digital content isn’t just “print online”
  • How digital content “lives and breathes”
  • How you can rebuild your workflow to make this happen

Ian Betteridge, Editorial Director, Alphr, Dennis Publishing


12:10-12.45

Smells Like Team Spirit: How To Get The Best Out Of Your Team

Our panel of award-winning editors discuss the skills needed to take full advantage of multi-platform opportunities, and offer advice on how to recruit, retain, and develop staff to build a successful, strong, and loyal team.

Jonathan Boyd, Editor, Open Door Media

Louise Kittle, Editor, DJ Murphy

Nigel Praities, Editor, Cogora

Elise Wells, Editor in Chief, Slimming World


12:45-12:50

Closing Remarks from ANDY COWLES




CONTACTS

Mike Mackenzie


Mike Mackenzie
Commercial Manager
mike.mackenzie@ppa.co.uk
Callum Stott
Events Manager
callum.stott@ppa.co.uk