Inspiring Events seminar

By : PPA Communications

TEDxGlasgow, Dumfries & Galloway Life and Gallus Events present on event design, marketing and engagement

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Our next PPA Scotland event is an Inspiring Events seminar, to be held on 17 February and hosted by our strategic partners Edinburgh Napier University at their Merchiston campus. Including time to network, the session will run from 1.30pm-4.30pm.

Who will be speaking?

We look forward to hearing from three speakers specialising in event production, design, marketing and engagement:

Andrea Thompson, Editor of Dumfries & Galloway Life
Andrea Thompson is Editor of the award-winning magazine Dumfries & Galloway Life and coordinator of the Dumfries & Galloway Life Awards, celebrating the readership’s fantastic accomplishments in business, culture and community life. Andrea discusses how their strategy has now doubled the size of the awards; the importance of the event to the community; and how the awards have integrated perfectly with the magazine to become a key engagement tool.

William Thomson, Head Honcho at Gallus Events
Who Stole My Audience?
Potential attendees are turning their backs on more traditional kinds of events. Audiences are moving online for engagement and excitement and are seeking the innovative and creative atmospheres and environments at TED and SXSW; Gatherings, Summits and Hackathons: events which are structured to help them learn, do business, network, engage and enjoy themselves. Audiences are hungry for events that allow them to express their views, impact the content and the conversation, and event organisers have to get creative to respond

In this case study led session William has inspiration from outside the world of events as he looks to help attendees unleash their creativity. At the end of this session attendees will be able to:

- Set more challenging objectives for their events
- Take a more creative approach to those events
- See creative and dynamic live experiences and not just regular traditional events

Gurjit Singh Lalli, Curator of TEDxGlasgow
Starting life as a one-off, money-losing conference in 1984, how did TED grow to the internationally acclaimed non-profit conference and global community that it is today? At the heart of it, is curiosity and the desire to instil change on both a local and global scale.

Following a rocky start and a six year hiatus, TED was reintroduced to the world in 1990 and became an annual event that welcomed an inspirational and influential audience and speaker list. Gurjit discusses their marketing and business strategy at TEDxGlasgow and how the vision of 'ideas worth spreading' at every event brings together a fresh group of awe-inspiring individuals.

Gurjit is a natural-born entrepreneur from Glasgow, who has a real and deep passion for all things TED. Having attained the TEDx licence for Glasgow back in 2012 he has gone on to build a team of dedicated volunteers who support the annual conference event, centred on 'ideas worth spreading'.

What's the cost?

This seminar is free to PPA members. Not a member but keen to see what PPA is all about? Places at the Inspiring Events seminar are available to non-members at £100+VAT per person or email for more information on membership

Places are limited - please email to book.

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