DC Thomson Newspaper Distribution Offer

By : PPA Communications

DC Thomson would like to partner with other PPA members on magazine giveaways with their newspapers

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In addition to their magazine titles, PPA members DC Thomson publish the newspapers The Courier, The Press and Journal, The Sunday Post, Evening Express, The Weekly News and Evening Telegraph, with a combined daily circulation of more than 177,000, almost 212,000 weekly, and a social media following of 54,000.
 
In order to give greater value to their readers, DC Thomson would like to partner with other PPA members on magazine giveaways.
 
There are three options available:
•        Free copy of magazine in newspaper/s using voucher system
•        Magazine sampling at Roadshows
•        Free copy of magazine as insert in newspaper/s

What will DC Thomson provide?

DC Thomson will promote the magazine through their social media channels; include a front page puff when available; include branding in the newspaper/s; will not charge for any of these services and will absorb insertion fees; give brand exposure at roadshows (as applicable); and pass on any 3rd party permissioned data to you so you can market directly.

What do they need from me?

Depending on which option you choose, DC Thomson require magazines with a minimum retail value of 75p to meet with customer’s sense of perceived value; your logo and product information for ads and point of sale; and your social media accounts so they can link with online adverts.

Where can I get more information?

For more information on the offers themselves, Roadshow dates, circulation demographics, geographical coverage and mosaic profiling; or to enquire about PPA membership, please email Nikki Simpson at nikki.simpson@ppascotland.co.uk

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