PPA releases guidelines on interactive advertising

16 October 2014 by @ 12:00

The PPA’s Media Technical Group has developed a set of guidelines that cover key questions on interactive advertising.

The document is designed to be used as a starting point for anyone creating and supplying an HTML interactive ad unit.

As there is no industry standard as yet for interactive ads, the document give designers, developers and media buyers the basic questions to ask of a publisher’s app container.

The second part of the document provides a glossary for commonly used terminology.

To download the guidelines click here.

For any queries contact Rose Benjamin by email or on 0207 400 7565.

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