Ten Top Tips For Entering the PPA Independent Publisher Awards
12 September 2016 by @ 10:58
How do you turn your award entry into an award-winning entry? All you have to do is follow our top ten tips and you'll have the best chance of getting your name on a trophy and your just reward for all that effort.
When you're prepped and ready to complete the simple online entry form just head to the website and get cracking on those entries. And don't forget, they need to be with us by the deadline of October 7. Good luck!
1. MAKE SURE YOU’RE MEETING THE CRITERIA
The criteria can be different from category to category. The judges will be scoring every entry by these so make sure you address every point and provide the information required.
2. BE CLEAR AND SPECIFIC
Ensure your entry is concise, clearly outlining the background, objectives and strategy. Give specific examples – facts, not fluff – and avoid jargon. Be consistent, logical, and tell a story.
3. DON’T GLOSS OVER THE FACTS
Remember that all the judges sign confidentiality agreements so it’s important to make sure you provide enough detail. The judges are all senior industry professionals, so glossing over the facts or fudging will be noticed!
4. PUT IT INTO CONTEXT
Are there specific challenges and issues (the market, the title's history, the company background) that make your submission more outstanding? In short, what makes your entry special?
5. BE TRANSPARENT
A little honesty and openness can be a bonus; often what went wrong (and what was learnt from it) is just as interesting as what went well.
6. SHOW EVIDENCE
Provide solid evidence against the criteria. Spell it out – avoid vague generalisations.
7. FIND A BALANCE BETWEEN GLOSSY AND SCRAPPY
Some entries can be short, scrappy and text-heavy. At the other extreme, some entries can be all gloss, laminated creative and sweeping statements. The key is finding a balance.
8. STICK TO THE WORD COUNT
Judges have many entries to review, so keeping your entry within the word limit will work in your favour. Don’t include too much extra literature – make sure any supporting documents are relevant and concise. The message will come across far more clearly if you can in a few short words rather than if you submit huge amounts of supporting material that is unlikely to be read.
9. PROOFREAD YOUR ENTRIES
Make sure your entry has been carefully read by at least one other person not directly involved in compiling it before you send it in. Spelling mistakes and typos can ruin an otherwise sound entry.
10. PUT YOURSELF IN THE JUDGES' SHOES
Put yourself in the place of the judges who will be reading your entry, and ask someone objective to read it. If they are not impressed, our judges won’t be either. Tell them why you are passionate about your entry and why they should care about it. Stand back from your own work - would you be impressed by it?
AND FINALLY. . .
Above all of that, make sure you give yourself plenty of time to create your entries. A lot of work goes into your marketing, so do it justice by allowing time to represent the finished product as well as you can.
The awards are open for entry now, so don't leave it until the last minute! Everything you need is at www.ppa.co.uk/ipn2016.